what is collective identity and how is it mediated?
Collective identity is the individuals sense of belonging to a group. Collective identity is used within media to stereotype these groups, making them relatable and easily identifiable to the viewing public. An example of this stereotyping can be seen in misfits, whereby the use of mise en scene is used in costuming where they are all seen in the same community uniform, however all have changed theirs slightly to highlight their individual personalities, and therefore their collective group and clique. Eg one of the girls wears her uniform unbuttoned to display her cleavage and pulls up the bottom of her uniform to show off her legs, whereas the other girl can be seen in trainers, scraping her hair back. These changes show the girls are in two different cliques, one being in a promiscuous group, and the other belonging to a "chavy" clique.
Ting Toomey
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