Prompt Question 2

What has been the impact of the internet on media production?

The access to films used to be limited to just going to the cinema. The range of films that were on in that cinema would be vast. Recently you can access and purchase films all over the internet and

Web 2.0 - The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.

Participatory Culture - a culture in which private persons (the public) do not act as consumers only, but also as contributors or producer. The term is most often applied to the production or creation of some type of published media.

Peering - is a voluntary interconnection of administratively separate Internet networks for the purpose of exchanging traffic between the customers of each network. The pure definition of peering is settlement-free or "sender keeps all," meaning that neither party pays the other for the exchanged traffic; instead, each derives revenue from its own customers.

Digital Natives - A digital native is a young person who was born during or after the general introduction of digital technology, and through interacting with digital technology from an early age, has a greater understanding of its concepts.

Democratisation -

We-Think - We Think explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate, ideas and information.

Interactivity -

The Long Tail -

Wikinomics - how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology, such as wikis, to be successful.

"my summer of love" analysis

Clip 1 - The two girls meet and immediately you can tell there is a difference in class between them due to the way they talk and the way they are dressed, also the different means of travel between them, one on a big white horse and the other on a motorbike with no motor. Mona is smoking at the beginning of the clip which could indicate that she wants to be older than she is. There are close ups of Mona and the horses eyes, this could signify that she is the same level as the horse and not worthy of making eye contact with the girl on the horse.

Clip 3 - shows a lot about how strong the local religious group if for the place that they live. It shows a good sense of traditional community however it is not a contemporary way to meet. The youth are situated on the outskirts of the community. this shows they're sceptical about the believers.

Clip 4 - Mona having to give her top back shows that she was once on par with the other girl but has again been degraded to how they were when they first met. 1

1970s vs 2009

1970s
Employment - in the 1970s there was mass unemployment reaching one of the highest rates on record.
Political situation - There was a conservative government lead by Margaret Thatcher it was named the decade of strikes.
Immigration policy and Situation - 1972 people could only settle with a work permit, which only allowed white nationals in foreign countries to live in the UK whereas other nationalities were not allowed. The country faced the problem of a split society.
Crime rates - was at its highest

2009
Unemployment - was at its highest from 2008 to 2010
Political situation - The welfare state has grown dramatically which has allowed more people to live of benefits and to not work at all. The new liberal conservative coalition have to tackle the countries deficit which means higher taxes and lower public spending which has increased unemployment
Immigration -  More controlled and fair now with people being able to come into to country from the EU to seek a better life
Crime - youths and ASBOs etc

Minder and Misfits - 
in Minder diversity within a collective group becomes apparent with the three black men who are referred to as "spades". One, who is clearly the leader, wants to escape and go to ethiopia whilst the other two want to stay in britain. There is clearly racism around at this time as Arthur Daly expresses on the telephone "how could you let yourself" be captured by these three "spades". This shows a social divide between white and black. The white people at the end are sitting on the floor all in pain or overheating. This shows an almost role reversal between white and black as if the black people are fighting back. In minder they are all middle aged men and the crime had come from black people. Crime in the 19702 was more associated with older and black people which contrasts largely with Misfits as all the criminals about to start their community service are what we'd call "youths".  In Misfits there is a clear difference between all the people in the group. This shows all diversity within the collective group of being British. There is no racism in Misfits even though there are ethnic members in the group which shows how far society has come. 2

Monday Morning Tasks

Do some web research on Misfits and Fish Tank.

1. Who produced them?
fish tank- Nick Laws, Kees Kasander, Christine Langan, David M Thomspson

Misfits-  Petra fried, Murray ferguson, Kate Crowe 

2. Who directed them?
Fish tank- - Andrea Arnold     Misfits -
3. Who wrote them?
Fish Tank - Andrea Arnold
Misfits- Arthur Miller
4. What was the critical reception for them?

5. How far do they prove/disprove David Buckingham's theory?

Media and Collective Identity.

1. Are there any cultural or fashion movements taking place in britain now, that you think would be strong enough to form a 'Collective Identity' 

Multiculturalism - everyone from every culture uniting against racism.


Students-  recent political actions have resulted in riots from students and they have acted as one big collective identity to try and influence the government.


Lady GaGa- dressing very radically she tries to bring in new trends in fashion that will eventually catch on.

2. Argue ways that you could relate each theorist to one of our case study texts..

Ting-Toomey - 'An Education' The main character girl conforms to the lifestyle of David and his friends as they influence her to do so.

Emile Durkheim - 'Passport to Pimlico' When they are classed as burgundians they stick together and work together to try an d make their community work because they have their shared beliefs.

Althusser - 'Fish Tank' the way that youths are represented in this film can influence the way that elder people think youths are and how they act now.

Marcuse -  'Ashes to Ashes' All the men in this tv show conform to a stereotypical idea of what a male police officer would be like. e.g driving the car fast and being discriminative and sexist towards Alex Drake.

Judith Butler - 'An Education' Her personality changes around her school mates, teachers and at home to when she is with David and his friends


David Gauntlett -  'Fish Tank'  people should be able to realise that whilst there are people like the ones represented in the films however not all youths are like that.

collective identity - The identity of a larger group.  For example the cliques like 'Jocks' and 'Goths" who all wear similar clothing a behave in certain ways which they believe defines them as a group.  It refers to an individuals sense of belonging to a group.

britishness - the state or quality of being british or of embodying british characteristics
eg. Fish and chips, policemen, London, red double decker buses, phone boxes, big ben and her majesty the Queen. and the awesome Beatles!

clip 1 - being shocked that the land and treasure didn't belong to "the crown". They reacted as a group with cheering and laughter but still reacting as a group as no-one speaks out that they own the treasure.
clip 2 - woman that says "im english im staying here". It suggests that that she is proud to be what she is and where she is whether its in England or Burgundy.
clip 3- people throwing food over the fence. shows the support given by the London community towards the small community as they do not like to see other Londoners suffer.
clip 4 - someone declaring that they are now in england again and them all cheering showing just how proud they are to be british