What is collective identity and how is it mediated?
By definition, collective identity is an individuals sense of belonging to a group (part of a personal identity). These representations can dramatically alter peoples views on specific groups in society. Althusser spoke about the power of mass media and how that changes our own views on youth culture. In the film St Trinians, the writers represent youth as an unruley bunch of rebellious teens who set fire to their school. This disrespectful bahaviour reflects badly on how youths were viewed in that time. A more contomporary example of this is seen in Channel 4s series 'Misfits' where 5 young characters are taking part in community service which instantly reveals the troubled nature of the younger generation. From these examples we see that views on young people have stayed relitavely the same, both portraying.... Although in St Trinians, the younger characters are shown as heros in saving the school but in Misfits they are seen as
http://petesmediablog.blogspot.com/2010/03/media-and-collective-identity.html
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